Automation Templates

Lead Follow-Up Tracker

A simple structure for tracking inquiries before you need a full CRM.

Future ad slot. For now, this page should focus on original useful content.

Recommended columns

ColumnPurpose
Date receivedKnow how old the lead is.
NameIdentify the customer.
ContactEmail, phone, form, or social profile.
SourceWebsite, Google Ads, referral, social, walk-in.
NeedWhat the customer is asking for.
BudgetKnown budget range, if mentioned.
UrgencyLow, medium, high.
Next stepCall, quote, consultation, send information.
Follow-up dateWhen to contact them again.
StatusNew, contacted, quoted, won, lost.

Automation idea

Once this table is working manually, automate the first step: every new form submission becomes a row, gets a category, and creates a follow-up reminder.